Chapter 360: All Planning
Chapter 360: All Planning
Chapter 360: Planning
With the successive launch of Qingdao Bluebird VCD and Anhui Wanyan VCD, this emerging audio and video playback equipment instantly attracted close attention from many manufacturers at home and abroad.
Due to the insufficient production in the early stage, most of the stock of Qingdao Bluebird VCD was sent abroad to earn foreign exchange, and was not sold in the domestic market.
The 1000 Anhui Wanyan VCDs launched in China were sold out as soon as they were released, and the sales were extremely hot.
Sony Technology Division, Japan
in the conference room
A technical director stood up and said, "Two Chinese companies have launched a video player at the same time. We have already disassembled it. Let's take a look at this detailed report first."
As he spoke, he distributed the report in his hand to everyone present.
"From the perspective of audio and video effects, this VCD player is not much different from traditional videotapes.
However, the storage capacity of VCD is too small and can only store 70 minutes of video.
In comparison, the length of a video recorder can reach 180 minutes. Compared with the two, VCD has obvious disadvantages. "
"What about price?"
"Although there is a big difference in storage capacity compared to a VCR, its price advantage is very prominent, only one-fifth of that of a VCR."
The president frowned slightly and fell into a brief thought.
"President, you don't have to worry too much. Although VCDs are cheap, the video works that come with them are not very rich.
Without rich content support, this machine is just an empty shell.
In my opinion, it is still a long way to go for this industry to really develop!"
The president nodded slightly, then asked, "Is there any advanced technology in this VCD?"
"The most technologically advanced part of a VCD is the video decoding chip.
After careful investigation, we found that the chip used in Wanyan VCD was produced by C-CULBE Company in the United States.
The Bluebird VCD uses chips developed independently by them, and they have many independent patents. "
The president's eyes flashed with a sharp light, and he asked: "If we start research now, how long will it take to produce our own chips?"
The technical director confidently replied: "President, we already have our own Walkman decoding chip.
Based on this research, we estimate that we will be able to achieve mass production within a year.”
The president crossed his hands and placed them on his chest. After thinking for a moment, he decisively ordered: "Then conduct research immediately! The existing technical content of this VCD is still too low.
If we want to research, we should research more advanced decoding chips to improve the color and clarity of the video to a higher level.
At the same time, we need to conduct in-depth research on the storage capacity of optical disks. If this market is really developed by the Chinese, they will only be making wedding clothes for us.
Even if we don’t make products, we can still make a lot of money just by selling spare parts and patents.”
"The president is wise!" everyone responded in unison, their eyes full of approval for the president's decision.
At this time, the Japanese were thinking about letting the Chinese develop the market first, and when the time was right, they would take over the entire market with the upgraded advanced technology.
Jiang Weimin thought differently. He thought that once VCD was launched, many manufacturers would come to compete. But he did not mention foreign manufacturers and nothing happened.
This is also the mistake Jiang Weimin made. He thought that because VCD was so popular in the last life, it had already failed abroad.
In fact, only large foreign companies that have chip technology are still uncertain about the current market and are unwilling to enter the market.
Those who do not have chip technology are unwilling to work for chip factories until the market becomes clear.
And Japan, the old country, is already researching the next generation of technology.
This also gave Jiang Weimin plenty of time to make his plans calmly.
Moreover, foreign manufacturers would not have expected that the VCD market would reach 300 billion yuan at its peak in the future.
The sales channel of Blue Bird VCD comics spread VCDs to the whole world, which was a sales method that did not exist in the previous life.
Jiang Weimin has burned all the animations currently published by Qingdao Publishing House into CDs, and one set of animation CDs will be given away when you buy a VCD.
We produce the CD burner ourselves, we own the copyright, and the cost of a CD is only 2 yuan.
A set of CDs of Monkey King costs only 10 yuan, which is only 2 US dollars when converted into US dollars.
But a VCD costs as much as $800. The cost is only $100.
Even if all the current animations published by Qingdao Publishing House were given away as gifts, Qingdao would still make a huge profit.
Of course, Jiang Weimin also purchased several excellent film works and classic songs from developed countries.
However, Chu Jiang Weimin did not purchase copyrights on a large scale, but only purchased the copyrights of 2-3 films in each country.
In terms of music, we only purchased enough songs to fit on one CD, and these were not exclusive copyrights.
It is just obtaining authorization, and the cost is relatively low.
And these were given away as VCD gifts!
Because Jiang Weimin has a more perfect plan.
That is to give away a CD burner when purchasing VCDs on a large scale.
Jiang Weimin knew that copyright issues were always complicated and tedious, so he just let those foreign manufacturers with connections or means to worry about it.
I focus on the marketing and sales of the products. I can't be like the Japanese who take all the meat and soup for themselves.
Jiang Weimin's plan is the key to opening the door to the global VCD industry.
All 20 VCDs were quickly sold out through Qingdao Comic Book’s sales channel, and basically every manufacturer who purchased one was given 5 to 10 CD burners.
Although 20 VCDs were sold, subsequent orders grew slowly, with only 5 to 10 orders per month.
The main reason is that the content on the CD is too little.
The limited number of discs available on the market has greatly restricted the further promotion of VCDs.
Most of the initial 5 to 10 orders came from Asia.
At this time in Hong Kong, the film, television and music industries are all booming.
In addition, Hong Kong people are more active in thinking at this stage and have no awareness of copyright.
Soon someone discovered a way to make money quickly, and then purchased a batch of CD burners from Qingdao and started recording in large quantities.
There were a large number of audio and video products on the market, and VCD sales became popular.
In a corner of a bustling city in Japan,
Inoue Murakami, 25 years old, unmarried.
My life is simple and pure, and the only thing I am particularly obsessed with is comics.
No matter how busy he is at work, he always goes to the comic book store and buys a few comic books in his free time.
On this day, Inoue Murakami walked into the familiar comic book store as usual.
As soon as I entered the door, I was attracted by the cartoon playing in the corner.
It was nothing like what he had seen on TV or videotape before.
Upon closer inspection, I found that it was being played through a small VCD.
He leaned closer to the machine and looked at this new gadget curiously. The more he looked, the more fascinated he became, with excitement flashing in his eyes.
After asking the clerk about the price, a hint of hesitation flashed in Inoue Murakami's eyes.
Since the United States and Japan signed the Plaza Accord, Japan's economic situation has taken a sharp turn for the worse.
The performance of his company is not as good as before, and his salary has decreased instead of increased. The family's living expenses are all supported by him alone, and every penny has to be calculated carefully.
Although a VCD only costs one thousand dollars, which is much cheaper than a VCR, it is almost half a month's salary for him, which is not a small amount of money.
Although he was eager for VCD, he knew it was not a necessity in life. After much hesitation, he reluctantly left the comic book store.
One day half a year later, Inoue Muraki was dragged to a store by his colleagues.
As soon as I entered the store, I was attracted by the wide variety of adult movie discs.
There were various types of CDs on the shelves, with covers featuring familiar faces that he had only seen in magazines or in his fantasies, all of whom were his favorite heroines.
What surprised him even more was that the prices of these CDs were lower than he had imagined.
Standing in the store, Inoue Murakami began to struggle violently.
He thought of the VCD he had always wanted, then looked at the tempting discs in front of him, and thought of the pressure of life. He found it difficult to resist the temptation.
Finally, the desire for spiritual pleasure overcame reason, and Inoue Murakami no longer hesitated and bought a VCD.
Then, he carefully selected a lot of adult movie discs in the adult movie store.
Before the advent of VCD, Japan's adult film industry had already grown to a considerable size, relying on the spread of videotapes in specific circles and having a stable audience and market.
However, videotapes have many inconveniences, such as image quality being easily affected, inconvenient to carry, and difficult to copy.
But after the advent of VCD, everything changed.
It is light and portable, easy to play, and the disc is easy to copy, which makes the dissemination of adult films more convenient.
The scope of dissemination is expanding rapidly and the audience group is growing.
After Blue Bird VCD entered the Japanese market, the dissemination of adult films reached a new height and injected new vitality into the Japanese adult film market. In this way, the Japanese VCD market was taken over.
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